Introduction to Deliverability
Chris Traczyk avatar
Written by Chris Traczyk
Updated over a week ago

There are a variety of factors that influence the success rate of your outbound sales campaigns. On the one hand, there are several technicalities, such as domain settings and domain reputation, that will work in your favor, if set up correctly. However, they won’t suffice if you fail to target the right audience with the right message. This means that you won’t achieve the expected results from your campaign.

How can you ensure that you’re making the most of your outbound sales efforts?

In this resource, you’ll find technical and tactical advice that will positively impact your deliverability. Following our guidelines will help you stay away from SPAM. However, there is no guarantee that your campaign will be delivered to the main inbox. Even if one prospect marks your message as SPAM, this could harm your domain reputation. If you stick to our recommendations, you minimize the risk of getting flagged as SPAM. As each case is different, it’s important to observe what works and what doesn’t work for you.

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