Targeting prospects within our database consists of two steps:

At the end of the article we also explain how the search logic of our targeting filters work works.

In the first step of creating a new campaign, you need to specify what kind of companies you're searching for. You can select a number of criteria in order to define them (described below).
On the bar on the right, you’ll be able to see the estimated number together with the preview of 10 companies meeting these criteria. This value will change in real-time as soon as you change the project's criteria. When you click on any of the companies on the list, you’ll be redirected to their website.

First, you need to decide whether you want to search for companies that meet the specified conditions (Detailed criteria) or if you want to search for specific companies (Specific companies).

If you choose Detailed criteria, you will be able to specify further:

If you want to search for specific companies, these 3 criteria will be available:

Below you can find descriptions of all available criteria.

Here you can choose industry branches that the prospect’s company operates in. You can include multiple industries to broaden the search. If you don’t want to target by industries, leave this field blank.

When creating a target in Growbots, you can use not only descriptive industry verticals, but also standard NAICS codes. We hope this will help customers who have a different approach to targeting or know specifically what NAICS describes best their persona.

NOTE: Using NAICS codes is effective when your target is very specific and narrow, otherwise we recommend Industry Branches filters.

If your target is more specific than just the industry branches, you should try using company keywords, which are any descriptive words about the company that specify the search. E.g. if you were to look for the spa resorts, you'd want to select Hospitality (and maybe also Health, Wellness and Fitness) as an industry, and add spa, resort, etc as keywords. You can also exclude some keywords with just typing them with minus in front of them, eg. you want to target all the medical clinics except dentists - you can use the following settings:

NOTE: You can also type keywords in quotation marks or brackets. It means that it will look exactly the same as you put it, e.g. type “land services” or (land services) to find all the companies that have keywords put exactly like this instead of finding other companies with “land” or “services” in their description.

Use this criterion to find companies with headquarter or any office located in a specific city, administrative area (e.g. state) or country. You can also exclude the location analogically to keywords.

Also, you don't have to describe location - you can simply put the zip code.

NOTE: Below you can see an example of targeting the companies with headquarters in LA, but offices/retail locations located in other parts of California state:

You can filter by the company size by its headcount or the number of retail locations. All you need to do is type in the minimal and maximal number of people/offices of the companies you want to target.

Also, you can filter prospects by the department they work in, and by a particular number of people in it. You can choose whether you want to see bigger or smaller departments.

You can also narrow down your target by financial criteria - just set the slider to the range of their annual revenue that you want to filter by.

This filter allows you to search for companies that received external funding.

You can also specify when was the last time the company received funding, what funding stage they are on and what was the amount of the funding the company received.

This filter refer to the specific technologies or their versions that the prospect’s company website is built with. To include it in your search, start typing and choose the desired technology from the drop-down menu. If you can’t see it in the drop-down menu, it means we don’t support this technology. If you’d like to include all versions of the specific technology, e.g. "Magento", you should put only "Magento" and there’s no need to type "Magento 1.2", "Magento 1.3" and so on.

In Website technologies section, you can now filter companies by their Email Service Provider. You can exclude or focus on a specific email receivers when generating new prospects.

New filters (listed under website technologies) include:

By searching for technologies used by companies, you can use either OR or AND conjunction:

By using OR conjunction you can also exclude technologies by typing them with "-", analogically to keywords.

Also, you can choose here whether you want to see only companies that have a mobile app.

We've also introduced page traffic filter. Building upon SEMrush's page traffic data, you can now filter not just by companies' daily webpage visits, but also by their month-to-month changes.

Here, you can filter companies by open positions and number of open positions.

You can also search just the companies founded in certain range of years.

When you want to target unknown prospects from known companies, you might want to use Specific companies search tool. You have to switch to it on the very top of targeting page:

Use this criterion if you want to find prospects from specific companies.
To get the most accurate results, type in the domain names of the companies. They should not contain http, www, or slashes /.

Correct example: growbots.com.
​Incorrect example: https://www.growbots.com/customers.

You can also type in the names of the companies. To get proper results, skip type of business entity such as "Ltd.", "Inc." or "Corp.".
Remember that when you use this field, you can only use the location filters on top of that.

At this step, you decide whom you’d like to contact from the companies matching the criteria of Step 1. Analogically to the previous step, on the bar on the right, you’ll be able to see the estimated number together with the preview of 10 prospects meeting these criteria.

You can decide to choose your prospects’ seniority levels and departments from the list to narrow down the target group within the company. Within these criteria, you are able to choose multiple seniority levels and multiple departments.

In this step you can filter the prospects by the specific job positions they hold. Please keep in mind, that this will narrow down the target much more than Seniority&Department filter.

To keep your target group specific but not too small, remember to:

You can also exclude positions you don't want to generate, such us Intern or Assistant. Just add "-" before the position's name you'd like to exclude:

You can also type positions in quotation marks or brackets. It means that it will look exactly the same as you put it, e.g. type "Customer Success Manager" or (Customer Success Manager) to find all the positions that look exactly like this instead of finding another Customer Success people.

This criterion works analogically to the "Company keywords" criterion from the previous step. Use it to find people working in the specific field when job positions usually don’t say that but the information can be found in their job descriptions.

You can decide not to generate more than the selected number of prospects within one campaign by checking the box. In most cases it's recommended to target max 1 or 2 prospects from the single company, so that it does't look like SPAM when too many colleagues receive the same message.

Remember that this criterion works only within the campaign and you can find more contacts from selected companies in similar campaigns.

You can also decide here whether you want to see only prospects with direct dials. This filter may help you see more accurate estimated number of prospects.

The number of prospects shown within the estimation is just a rough figure. The actual number may be off due to several reasons:

Please keep that in mind when you finish your targeting - this is just an estimate and the actual number of prospects in the next step might be smaller.

Note that choosing different options within one criterion results in a search based on one OR the other option. So:

The logic changes to AND in the case of different criteria. So:

The logic is also AND when it comes to combining Companies and People criteria. Filtering the companies and prospects in these 2 separate steps will result in finding the prospects that work on specific positions (filtered on 2nd step) in certain types of companies (filtered on 1st step).

Remember that choosing too many different criteria might narrow your results too much.