You can approach event-based campaigns from two sides:
you might want to invite folks to an event you'll be hosting to popularize it and get them signed up (pre-event)
you might want to contact the folks you already met at a tradeshow/conference and make your connection stronger, which can lead to getting partnerships and more sales (post-event)
Time to set up in Growbots: 1 hour
In order to set up a pre-event campaign, you'll need to:
create a simple sequence of messages (2-4 steps)
filter out companies that would see value in an event
screen your prospecting list to make sure you reach out to companies that either took a part in an event or would like to do it
In order to set up a post-event campaign, you'll need to:
create a simple sequence of messages (2-4 steps)
import the email list of contacts you collected during the event and send an import-type campaign to them
Example campaigns
Here you'll find an example "invitation" campaign.