Creating sequences may seem like a challenge, especially considering what a big impact they have on your deliverability. Choosing the right words to get prospects’ attention is already stressful, and this is not the only thing that needs to be taken into consideration. Your results and the number of warm replies depend on the way you create your sequence. Since we’re doing our best to understand our Customers’ struggles, we’ve just introduced a new feature, available in Template Editor, called random condition, that is a form of Spintax.

We did it not only to help our Customers with the wording, but most importantly, to improve their deliverability. It’s crucial in outbound, so we place emphasis on every possible action that helps with personalizing the messages and makes them look more natural. SPAM filters often find messages that look identical, and are being sent in huge batches. With our random condition, there’s no need to worry anymore.

By clicking on the random tag in the Conditions section of Custom Fields, you can insert a list of words or phrases into a template. When the email is sent to a prospect, the template will randomly select one of the phrases to display. This feature functions similarly to any other custom field available.

Upon clicking it, you’ll see {{ ["Phrase 1", "Phrase 2"] | random}} custom field in the template. Phrases you want to use have to be inside square brackets, surrounded by double quotes, and separated by a comma.

After sending the email or viewing Message Preview, the message will be composed by randomly filling out all random condition custom fields. You can define many of them within a random condition. Also, you can use as many random conditions in a template as you like! The goal of such condition is to personalize messages even more because we know that sometimes even a ‘small’ thing like a greeting has a big impact on a first impression.

If you wish to see the preview of these custom fields, and make sure which ‘option’ will be sent to a particular prospect, you can check that in the Preview & Schedule step, before launching a campaign. There, you have a preview of the final versions of all the messages from your sequence scheduled to all the prospects.

NOTE: It’s not for analytics purposes, but only for the deliverability, so if you want to measure impact of values, it’s best to use A/B testing.