At Growbots, we believe the key to a successful outbound program is a strong focus on quality. If you find people who probably need your solution and you send messages highlighting your value to them, it has low chances to be considered as SPAM.
Find your market-fit
Before starting outbound campaigns, you should define your Ideal Customer Profile (ICP) – determine which industry potentially has the best companies for you, how many employees they have or where they are located.
It’s also important to know what decision-makers are usually interested in your product – don’t contact technology directors if your product will be used by salespeople. If you are not sure who your perfect customers would be, analyze your current clients, check what they have in common and why they use your product. This is an easy way to find a market fit.
After a campaign, analyze positive and negative replies. Check who was interested in your product, find what these prospects have in common. Negative feedback can be even more precious than positive – collect reasons of no interest in your product and validate your ideal customer profile.
At Growbots, you can define as many target groups as you wish. Create various projects and test different criteria. Before accepting the list and scheduling messages, review the generated contacts and reject the ones you do not want to contact. The more precise you are with the prospects’ selection, the higher the chance your message will be well-received.
Split the target group
Once you've found your ICP, you need to create a campaign and target all of it, right? Not really!
The key to starting a successful campaign is to know who you want to contact and why. If you reach out to the right people, there is a higher possibility they will be interested in your product. When you send out emails to random prospects, they will consider your messages irrelevant and mark you as a SPAM sender.
That's why it's good to split the target group into a several smaller sub-groups. This simple trick will help you keep each of your targets narrow and definite. This way you will be able to set up a more detailed and specific sequence, which will appeal more relevant to each of the recipients.
You can split the sub-groups by many factors (e.g. sub-industry, region, company size etc.). The narrower you go down, the more precisely your sequence can be tailored to each of your prospects. This method can have a huge impact on the actual warm reply rate!
NOTE: You can learn more about good practices in targeting in this article.