At Growbots, we believe the key to a successful outbound program is a strong focus on quality. If you find people who probably need your solution and you send messages highlighting your value to them, it will not be considered spam. In this tutorial, you can read both how to keep high standards and what to do in case it’s too late and you’ve already got blacklisted.
Targeting the right people
The key to starting a successful campaign is to know who you want to contact and why. If you reach out to the right people, there is a higher possibility they will be interested in your product. When you send out emails to random prospects, they will consider your messages irrelevant and mark you as spam.
Find your market-fit
Before starting outbound campaigns, you should define your ideal customer profile – determine which industry potentially has the best companies for you, how many employees they have or where they are located. It’s also important to know what decision-makers are usually interested in your product – don’t contact technology directors if your product will be used by salespeople. If you are not sure who your perfect customers would be, analyze your current clients, check what they have in common and why they use your product. This is an easy way to find a market fit.
After a campaign, analyze positive and negative replies. Check who was interested in your product, find what these prospects have in common. Negative feedback can be even more precious than positive – collect reasons of no interest in your product and validate your ideal customer profile.
At Growbots, you can define as many target groups as you wish. Create various projects and test different criteria. Before accepting the list and scheduling messages, review the generated contacts and reject the ones you do not want to contact. The more precise you are with the prospects’ selection, the higher the chance your message will be well-received.