In the first step of creating a new campaign, you need to specify what kind of companies you're searching for. You can select a number of criteria in order to define them (described below).
On the bar on the right, you’ll be able to see the estimated number together with the preview of 10 companies meeting these criteria. This value will change in real time as soon as you change the project's criteria. When you click on any of the companies on the list, you’ll be redirected to their website.
Select your preferred criteria mode
First, you need to decide whether you want to search for companies that meet the specified conditions (Detailed criteria) or if you want to search for specific companies (Specific companies).
If you choose Detailed criteria, you will be able to specify further:
- Companies locations
- Company size or revenue
- Page rank
- Company keywords
If you want to search for specific companies, these 2 criteria will be available:
- Specific companies
- Companies locations
Below you can find descriptions of all available criteria.
Here you can choose industry branches that the prospect’s company operates in. You can include multiple industries to broaden the search. If you don’t want to target by industries, leave this field blank.
When creating a target in Growbots, you can not only use descriptive industry verticals, but also standard NAICS codes. We hope this will help customers who have a different approach to targeting or know specifically what NAICS describes best their persona.
Use this criterion to find prospects from a specific city, administrative area (e.g. state) or country.
Also, you don't have to describe location - you can simply put the zip code:
Company size or revenue
You can decide to filter by the company size or its revenue.
Define the size of the company by moving the slider.
Companies are divided into 4 categories:
Small - 1 - 50 employees
Medium - 50 - 249 employees
Large - 250 - 999 employees
Enterprise - 1000+ employees
You can also specify the company headcount using range.
Technologies refer to the specific technologies or their versions that the prospect’s company website is built with. To include it in your search, start typing and choose the desired technology from the drop-down menu. If you can’t see it in the drop-down menu, it means we don’t support this technology. If you’d like to include all versions of the specific technology, e.g. "Magento", you should put only "Magento" and there’s no need to type "Magento 1.2", "Magento 1.3" and so on.
You can also use AND conjunction when searching for technologies:
The page rank is based on Alexa rank, which is a ranking that lists websites from the most to least popular. If you set this criterium to 1–1000, it will search for people from companies whose websites are among the 1000 most popular websites. If you use other criteria describing company characteristics, it may narrow your search too much.
Company Keywords are secondary terms that describe the company that you are targeting. It’s particularly useful for very specific searches and niche industries. If you want to narrow down your search to only SaaS companies, using "SaaS" and "software as a service" in the company’s keywords will result in generating companies from this specific industry.
Use this criterion if you want to find prospects from specific companies.
To get the most accurate results, type in the domain names of the companies. They should not contain http, www, or slashes /.
Correct example: growbots.com.
Incorrect example: https://www.growbots.com/customers.
You can also type in the names of the companies. To get proper results, skip type of business entity such as "Ltd.", "Inc." or "Corp.".
Remember that when you use this field, you shouldn’t determine industry, location or any other criteria describing this company’s characteristics.
Note that choosing different options within one criterion results in a search covering companies qualified based on one OR the other option. (e.g. When putting "London" and "Paris" in Companies location criterion, the system will search for companies located in one of these cities).
The logic changes to AND in the case of different criteria. Choosing Technology in Industry criterion and London in Companies location will result in a list of companies which are located in London and position themselves in the Technology industry.
Remember that choosing too many different criteria might narrow your results too much.
At this step you decide whom you’d like to contact from the companies matching the criteria of Step 1. Analogically to the previous step, on the bar on the right, you’ll be able to see the estimated number together with the preview of 10 prospects meeting these criteria.