Choosing Persona-based or Export campaigns means that you don't have your prospects selected yet, that's why you have to search for them (if you have the list of prospects ready and want to create an Import campaign, check this article).
In the first step of aiming the right target group, you need to specify what kind of companies you're searching for. You can select a number of criteria in order to define them (described below).
On the bar on the right, you’ll be able to see the estimated number together with the preview of 10 companies meeting these criteria. This value will change in real time as soon as you change the project's criteria. When you click on any of the companies on the list, you’ll be redirected to their website.
Select your preferred criteria mode
First, you need to decide whether you want to search for companies that meet the specified conditions (Detailed criteria) or if you want to search for specific companies (Specific companies).
If you choose Detailed criteria, you will be able to specify further:
- Companies locations
- Company size or revenue
- Page rank
If you want to search for specific companies, these 3 criteria will be available:
- Specific companies
- Companies locations
- Headquarter location
Below you can find descriptions of all available criteria.
Here you can choose industry branches that the prospect’s company operates in. You can include multiple industries to broaden the search. If you don’t want to target by industries, leave this field blank.
When creating a target in Growbots, you can not only use descriptive industry verticals, but also standard NAICS codes. We hope this will help customers who have a different approach to targeting or know specifically what NAICS describes best their persona.
NOTE: Using NAICS codes is effective when your target is very specific and narrow, otherwise we recommend Industry Branches filters.
If your target is more specific than just the industry branches, you should try using company keywords, which are any descriptive words about the company that specify the search. E.g. if you were to look for the spa resorts, you'd want to select Hospitality (and maybe also Health, Wellness and Fitness) as an industry, and add spa, resort, etc as keywords. You can also exclude some keywords with just typing them with minus in front of them, eg. you want to target all the medical clinics except dentists - you can use the following settings:
Use this criterion to find companies with headquarter or any office located in a specific city, administrative area (e.g. state) or country. You can also exclude the location analogically to keywords.
Also, you don't have to describe location - you can simply put the zip code.
NOTE: Below an example of targeting the companies with headquarters in LA, but offices/retail locations located in other parts of California state:
Company size or revenue
You can filter by the company size by its headcount or the number of retail locations. All you need to do is type in the minimal and maximal number of people/offices of the companies you want to target.
You can also narrow down your target by financial criteria - just set the slider to the range of their annual revenue that you want to filter by.
Technologies refer to the specific technologies or their versions that the prospect’s company website is built with. To include it in your search, start typing and choose the desired technology from the drop-down menu. If you can’t see it in the drop-down menu, it means we don’t support this technology. If you’d like to include all versions of the specific technology, e.g. "Magento", you should put only "Magento" and there’s no need to type "Magento 1.2", "Magento 1.3" and so on.
By searching for technologies used by companies, you can use either OR or AND conjunction:
- OR means that you want to target any company that uses any of the technologies you've typed
- AND means that you want to target specifically all the companies that use all the technologies combined.
By using OR conjunction you can also exclude technologies by typing them with "-", analogically to keywords.
The page rank is based on Alexa rank, which is a ranking that lists websites from the most to least popular. If you set this criterium to 1–1000, it will search for people from companies whose websites are among the 1000 most popular websites. If you use other criteria describing company characteristics, it may narrow your search too much.
You can also search just the companies founded in certain range of years.
When you want to target unknown prospects from known companies, you might want to use Specific companies search tool. You have to switch to it on the very top of targeting page:
Use this criterion if you want to find prospects from specific companies.
To get the most accurate results, type in the domain names of the companies. They should not contain http, www, or slashes /.
Correct example: growbots.com.
Incorrect example: https://www.growbots.com/customers.
You can also type in the names of the companies. To get proper results, skip type of business entity such as "Ltd.", "Inc." or "Corp.".
Remember that when you use this field, you shouldn’t determine industry, location or any other criteria describing this company’s characteristics.
Note that choosing different options within one criterion results in a search covering companies qualified based on one OR the other option. (e.g. When putting "London" and "Paris" in Companies location criterion, the system will search for companies located in one of these cities).
The logic changes to AND in the case of different criteria. Choosing Civil Engineering in Industry criterion and London in Companies location will result in a list of companies which are located in London and position themselves in the Technology industry.
Remember that choosing too many different criteria might narrow your results too much.