Know your prospects
When you find people who may be interested in your offer, use your knowledge about them and adjust messages to their needs. You should know what problems they encounter every day, so try to show how your company can help. Take into account that C-level and managers meet various obstacles and have different expectations. Don’t be “that” salesman. Write your message like one friend to another, without pushing. Then read it again and ask yourself whether you would like to receive such an email. It’s also great when you are able to find something in common with your prospects – leverage this to help make people interested in your message. If they see the information is relevant, they will not mark you as spam.
You cannot do outbound without follow-ups. However, remember to respect the prospects you are contacting and do not send messages too often. Don’t send emails every two days at the same time. The first follow-up can be delivered after 3 days, but keep longer pauses for the next ones. Time differentiation has more advantages – it’s possible that some people have meetings every day at 9am. If you send them messages at a different time, there is a higher possibility you catch their attention.
Make the communication user-friendly
It’s also important to write your messages in a casual style. Avoid inserting too many links, especially shortened ones such as bit.ly and attaching files or pictures. The more sophisticated your formatting, the higher chances that some spam filters will catch your messages. Be aware of the fact that some words and expression can automatically mark you as spammers – “offer” or “free” will not escape the spam filters.
Always give an opt-out option and don’t bother anyone if s/he doesn’t want to get any more messages from you. Take care of invalid email addresses – try to have your bounce rate as low as possible. At Growbots we always prevent additional communications once a new reply is received. We also work to keep the bounce rate under 10% to make sure your domain is safe.