Getting off of blacklists
It may happen that your IP address or email gets blacklisted. It’s not the end of the world, but you should do your best to be removed from it. Each blacklist has its own procedures on how to get de-listed. The most popular ones are self-service and time-based removal methods. When you know the name of the blacklist you are on, you should find information how to proceed with it – maybe it’s enough to wait one or two weeks. When you appear on a blacklist for the first time, its not that complicated to be removed. However, after you are listed once, you need to be much more careful. Being listed for the second time will cause a lot of troubles and the removal process becomes much more complex.
It’s worth keeping in mind that there are not only blacklists but whitelists too. Appearing on such a list shows that the IP address/domain is trustworthy and let all the messages be delivered.
Improving your mailbox reputation
When you notice you have been caught by spam filters and it turns out it is too late for the preventive methods, you need to work on your mailbox reputation. Collect your friends’ and workmates’ email addresses – the private or the business ones to which you haven’t sent emails before. Send them messages and ask to reply to you and mark you as not spam. This will improve your reputation and let you send emails again. You should perform such action every time your score is not satisfying. Remember about sending messages to the new addresses only – emails to the people with whom you’ve already been in touch will not do the magic.
The key to success in outbound is to base your strategy on sending high-quality communications which adjust to your recipients and brings them value. Being aware of your potential customers’ needs lets you adjust the messages you send and offer them a helpful solution. It may happen that you are caught by spam filters or blacklisted but this is not the end of the world. Work on your domain and IP address’ reputation and keep the standards of your communication high in the future.