The timing of delivery has a big impact on open and response rates, so it’s obvious you’d like to make the most of it.
You can set up an hour for messages to be sent according to a prospect's timezone. You can also mark which days of the week would be the most suitable for your message to be sent. This way, our app will schedule emails for the closest day that matches your criteria. This is very convenient when you plan to use your sequence multiple times, and we usually recommend marking all days from Monday to Friday.
When you schedule follow-ups, you have three options:
- Choose a specific time and day, just like in the opening message.
- Send after a few hours.
- Choose Optimize sending time for me option
It’s best to create a universal sequence by setting “x days after” and choosing days Mon–Fri.
In practice, the follow-ups should go neither too often, nor too rarely. The best way to increase your chances of receiving a positive response is to keep four to ten-day intervals between your messages.
You can also choose whether your follow-up message is sent in the same thread or in a new one.
Timing best practices
You might write amazing messages, but it is not only what you write that matters but also when you do it. Timing may not be everything in this case, but it definitely matters. Keep in mind a few facts:
- Morning – you’ll end up at the top of recipients’ inboxes when they check their messages after getting to work. Most people start the day by reading emails, so why don’t you add yours to their pile?
- Afternoon – lunchtime is not a good idea, but after 2 p.m. should be fine.
- Evening – this might be good idea on Sundays: the weekend is nearly over, and most of us are starting to think about work and planning the following week (i.e. people check their inboxes).
- Try a few different approaches to find out which one works best with which target. People have different working habits, so think about when they’ll be the most responsive (startups are probably online 24/7, whereas people in big corporations may be available only 9–5). Here you can read more about A/B testing.
How to pick the best day and time?
- Monday – people have a lot of things to run through to catch up after the weekend, but it can be worth trying.
- Tuesday/Wednesday/Thursday – very good shot!
- Friday – people are already thinking about the weekend and focusing on closing things they planned for the week. Avoid sending first messages then, but a soft follow-up may be a good idea.
- Saturday – this day doesn’t seem to be a good idea, as the weekend has just begun, and people are not eager to check their mailboxes and read messages.
- Sunday – can be a good choice; people plan their whole week and may put you in their calendars.
In terms of timing:
- Sometimes people check their mailboxes on the way to the office or just after arriving. It’s worth remembering that they read your message and reply from their phones, so make your emails easy to skim.
- The probability of a reply is a bit lower during lunchtime (1 p.m.), but in general timing doesn’t matter a lot during working hours.
Some people are used to replying to emails late in the evening before going to sleep, so it can be worth trying. Here you can analyze the perfect timing for specific job positions, industry, company size etc., e.g.: