The timing of delivery has a big impact on open and response rates, so it’s obvious you’d like to make the most of it.
You can set up an hour for messages to be sent according to a prospect's timezone. You can also mark which days of the week would be the most suitable for your message to be sent. This way, our app will schedule emails for the closest day that matches your criteria. This is very convenient when you plan to use your cadence multiple times, and we usually recommend marking all days from Monday to Friday.
First you’ll need to choose when you’d like to send your initial message. The initial message will trigger the timing of your whole campaign. Each follow up message will send based on when the previous message has been delivered. For example I send my initial message from 8 am - 10 am on Monday and then my follow up message is scheduled for 8 am - 10 am, 3 days after and allowed to send on Monday, Wednesday and Thursday. This will send my follow up message 3 days after my initial message was delivered on Monday. The follow up land’s in the prospects inbox on Thursday of the same week.
For each template, you can choose a specific time frame and possible days for the message to be sent. We usually recommend to select more than 1 day - this will allow the system to schedule the messages to be sent as soon as possible while still taking conditions and sending limits into account. This is also best practice when you have more than one campaign running.
NOTE: It doesn’t mean that your message will be sent several times to the same person.
The system will check your set conditions (these are set at the top of each template) as well as your daily sending limits before sending the message. This means that if you set up the limit to send no more than 100 messages per day and you schedule 150 messages, the system will schedule 100 of them to be sent per your scheduling and the remaining 50 of the emails will be sent the next possible day per your set scheduling. For example, I have a limit of 100 emails per day, and I have a campaign that has a the initial message scheduled to go out 8am - 10am Monday or Tuesday. The first 100 prospects will get one email each (100 emails total sent from your account) on Monday. The remaining 50 prospects will be sent one email each (50 emails) on Tuesday. This is because your initial email could be sent on Monday OR Tuesday. The rule is exactly the same for all follow ups.
It’s important to choose more than one day in case you have a situation like the above example. It is also best practice to choose more than one day so if you have more than one campaign going out from email channel (meaning the email address that actually sends the emails from Growbots), you do not have a massive amount of emails sending from Growbots on one day of each week. This way you give the system more possibilities to schedule all your campaigns without waiting ages to send all the campaigns and also manage your daily email limit so you do not go over it.
NOTE: Bear in mind that your Timeline is shown in your time zone. You can choose/change your time zone in Settings → Organization.
In the follow up templates you’ll need to choose when you’d like send the next message (again this is based on when the previous message is sent). In the first step you’ll need to choose if you want to send a follow up after X amount of hours or days. Then you’ll need to choose the time frame and days that this message is allowed to send.
It basically means, that the SEND AFTER step gives the system a permission to check the AT and ON DAYS conditions. Let’s say you’d like your follow up to go out after 2 days, the initial message was sent on Monday and you’ve chosen Monday, Tuesday and Wednesday in follow up conditions. Two days after Monday the system will check if there’s a place for your follow up on Wednesday and will send your message if you don’t exceed your sending limits. If your limits are full on Wednesday, the system will check the conditions once again and choose the next possible day - in this case Monday.