When choosing your target criteria in the Persona-based or Export campaign, you can check the estimated number of prospects Growbots can generate within your preferences. In the campaign-creation process, you can notice two estimation views:
- The first one is pre-estimation number visible in the process of specifying your targeting criteria.
- The second estimate, in the Prospecting step, shows the exact number of prospects matching your targeting criteria, excluding the ones who were generated in other campaigns or excluded by your CRM or your exclusion lists.
Pre-estimation
The pre-estimation, shown in the Companies and People step, is just a rough figure. There is also a preview of companies/prospects which match your criteria:
NOTE: The actual number of pre-estimation may be off due to several reasons:
- It’s possible you’ve already generated prospects matching the project's target in other projects.
- It is calculated before verifying email addresses – some of the emails might simply not pass the check.
- It’s possible some of the prospects are eliminated with a Do not contact list. The estimate doesn't take the limit of prospects per company into account.
To provide you with the actual number of estimated prospects the estimation tool in the Prospecting step will come in handy.
Actual estimation
After specifying your target criteria, in the Prospecting step, you can check the actual number of estimated prospects within this campaign.
At the top of the page, there is a section with a number of generated prospects, estimates and exclusions:
The estimate is calculated per campaign, in detail:
Available - number of prospects left and available for this campaign, you’ll be able to generate this number of prospects in this campaign.
Excluded from:
- All campaigns - number of prospects already generated in this or other campaigns
- CRM - number of prospects excluded by CRM
- Blacklists - number of prospects excluded from blacklists.
The Excluded part displays how many prospects can’t be generated with these target criteria. It correlates with the deduplication feature - we prevent you from contacting the same person again.
NOTE: Accurate estimates are available for targets below 50,000 potential prospects.
