The email you use to send your campaigns is very important as we want to have a high deliverability rate and we want to have the best chances of getting replies from prospects.
We recommend using a business address, something like firstname.lastname@example.org. This format has an advantage over something like email@example.com since your prospects will see that the emails are coming from one person, not a sales or marketing team. When it comes from an individual, it looks more natural, less automated, as if you sat down and wrote this email yourself.
On the other hand, we do not want to send from something like firstname.lastname@example.org or email@example.com, as they are not business addresses and your prospects are likely to not trust these emails, which means very low campaign results. Any email with @gmail, @yahoo, @aol etc. should only be used for personal use.
If you would like to set up a new email address or a whole new domain for your outbound sales, please read about best practices for those accounts here.
Sending from new email addresses is a great way to get more emails out to prospects. If you would like to create new accounts, we recommend mixing up versions of your name. For example, you can use:
Improving deliverability (high-level overview)
Each email provider has policies in place to make sure you are not sending SPAM or malicious emails. Since Growbots sends emails from your servers, we want to be sure that your emails are not marked as suspicious.
Different email providers have different sending limits. We recommend sending no more than 150 emails per day, per email address. If you are just starting to use an email channel(as you've probably created it just for Growbots) then we recommend setting your limit for 30 emails per day. And then, gradually increasing it every week, so your domain will have time to build a reliable reputation. Take a look at this article about warming-up your account.
Using an established email address (older than 3 months old) with the correct DNS configuration is a great foundation for sending emails.
- If your email is an alias, the 2 (or more) email addresses would share that daily email limit (for example 2 emails sharing an inbox would each be allowed to send 100 emails each if the limit was 200).
- If your email is forwarding emails in any way, those forwarded emails would also count towards the daily limit and we would have to have a lower limit within Growbots.
- Any newly created email address you connect to Growbots needs to be 'warmed up' before sending out bulk emails as it runs the risk of being suspended. If this is something you would like to do down the road please loop in the Customer Success Team or see here.
Increasing chance of replies
Sending from an individual’s email account is recommended (firstname.lastname@example.org). You should always have your “from” field be your name. You do not want your “from” field to be a general sales or marketing department. Using the sender custom fields (shown below) will give you the ability to share templates across your team so you never have to worry about updating the “from” field per team member.
Replies from your campaigns
The replies your prospects send will go to the email address that sent the campaign out of Growbots. The replies will also stop your campaign so no other follow up messages will send.
Remember to reply to your prospects as soon as possible. Check out our article for tips on replying.