We’re happy to launch the Beta version of our brand new feature called Warmbots - our very own tool, which you can use to automatically warm up your inbox, improve your sender reputation, and, effectively, improve your deliverability.
It doesn’t matter if you’re new to outbound sales, or you’re an outbound veteran - this is a tool that can be incredibly useful and take some weight off your chest.
Why do you need Warmbots?
At this point, I’m sure you’re aware that deliverability is an incredibly important and complex topic - especially when it comes to email campaigns. There are many factors that can influence the chances of your emails landing in SPAM, and it’s ever so disappointing to see your carefully crafted messages not reaching your prospects’ inboxes.
The first thing you need to ensure, especially if you’re only just starting outbound, is the technical setup of your domain - you can read more about it in these articles.
However, the technical setup is not enough. The other factor, which we’re focusing on here, is called sender reputation.
Sender reputation is a loose concept describing a variety of aspects related to your sending patterns (e.g. how many messages you send a day and how consistent you are). It is also based on how your recipients interact with your emails (e.g. do they open them, do they mark them as SPAM, etc.). The bottom line is this - the more natural-looking traffic happens on your email account, the smaller the chances are that your account will be blocked by SPAM filters.
Of course, you have a big impact on your domain’s reputation yourself - targeting the right audience and sending out quality campaigns makes your prospects responsive, and thus - they provide the aforementioned natural-looking traffic.
In many situations, however, you don’t have control over the factors influencing your reputation. Sometimes you’re using a brand new email account with no reputation, or the reputation can be damaged by a couple of people marking your messages as SPAM.
That’s where Warmbots comes in.
How does Warmbots work?
Warmbots is our brand new tool, which you can use to warm up your email account and, effectively, improve or rebuild your email account’s reputation.
The mechanism behind it is simple - once you subscribe to Warmbots, your email account will automatically exchange messages with other Warmbots subscribers, mark your emails as read or retrieve them from the SPAM folder.
- How do I subscribe to Warmbots?
Use this link to sign up for Warmbots. Please note that the Beta release is only open to Growbots users (you will have to provide the email address you use to log into Growbots). Currently, Warmbots only supports Gmail accounts (we will be integrating with other providers soon). You can subscribe all your Gmail accounts connected within Growbots and the good news is that there will be no additional charge - Warmbots Beta is free!
Once Warmbots Beta is enabled on this account - here is a short (1min) video on how to turn on Warmbots on your account. To sum up, you just need to o to Settings -> Integrations and for each of the email accounts that you want to sign up for Warmbots click on Actions -> Edit settings and enable "Subscribe this email account to Warmbots".
It's also super important to set up filters in your Gmail inbox according to this manual, to prevent your inbox from getting cluttered with automatic Warmbots messages.
- How many messages am I going to send? Who am I sending to?
We will look to pick an optimal number of daily messages to send within Warmbots. We make sure that there is a gradual ‘ramp-up’ of the number of messages sent each day to emulate real user behavior. These emails will be sent to inboxes of other Warmbots users and some of them will be in reply to other people’s email, again with the aim of emulating real human conversations.
- What’s the content of these automatic messages?
The subject line and body content of these messages will be automatically generated. Do not expect anything wise - the content will look normal on the surface but the sentences may not make much sense.
- What if I’m already sending many emails every day, should I still subscribe to Warmbots?
As long as you’re not sending more than 300 emails for one email account on a particular day, you can still subscribe to Warmbots. We will ensure that there is a smooth ramp-up of daily emails sent, safely raising the total daily number of messages with time.
- I would like to unsubscribe from Warmbots - what do I do?
Once Warmbots Beta is released, you will be able to unsubscribe any of the email accounts subscribed to Warmbots, in the Growbots app. This will be available in the Settings section.