Warmbots improves sender reputation in two ways:
- Pulling your Warmbots messages out of spam in the recipients’ inbox,
- Gradually ramping up the number of messages sent, up to your daily sending limit.
In principle, the more messages you send in Warmbots (i.e. the higher your Warmbots sending limit), the faster your sender reputation will increase.
However, once you’re ready to launch your outbound campaign, you need to consider the overall number of messages sent (Warmbots messages + campaign messages).
You can easily change and adjust the number of messages sent by Warmbots in Settings -> Integrations, where you need to choose the email account and click on Actions -> Edit settings:
Let’s look at a couple examples:
Example A. You have a brand email account and want to warm it up for outbound.
To warm up a brand new email account, you should set up the Warmbots sending limit to match the number of emails you will be sending in your future campaigns (but keep in mind there is a maximum limit on the number of messages sent through Warmbots).
Warmbots will gradually ramp up the number of messages sent, until it reaches the configured limit. Once that happens, your email is warmed up and ready for use in your actual campaigns - see Example B for what to do next.
Example B. Your sender reputation has improved (or your brand new email account is warmed up) and you would like to relaunch your campaigns.
When launching your first campaign after warmup, you should decrease your Warmbots sending limit to ‘make room’ for actual outbound emails. For example, let’s say you had a Warmbots limit of 15. On the first day of your campaign, you can send 10 cold emails and decrease the Warmbots limit to 5. As a result, you will maintain the overall number of 15 messages sent per day.
Furthermore, keeping Warmbots activity at 5 messages per day will enable you to monitor your account health and help offset potential damage to your sender reputation in the future.
Example C. You want to improve the sender reputation of your existing email account.
If you notice your open rates falling drastically, it might be a good idea to pause your outbound campaigns and dial up your Warmbots activity. For best results, you should set up the Warmbots sending limit to match the number of emails you will be sending in your future campaigns (but keep in mind there is a maximum limit on the number of messages sent through Warmbots).
Alternatively, if your account health has not deteriorated completely, you could just decrease the number of cold emails sent daily and increase your Warmbots sending limit proportionally. This way you will be able to maintain some of your campaign volume while also getting some of the reputation-restoring benefits of Warmbots.
Let Warmbots do its job for a while until your account health is restored. Then, feel free to decrease your Warmbots sending limit and increase your campaign volumes (see Example B).