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Firstly, let's make sure that you have the right email account(s) prepared to send your campaigns from. Once you've decided on which email address(es) you’re going to use for outbound, you'll be able to connect them to Growbots.

There are a few recommendations that we've arrived at when it comes to choosing the right email addresses:

  1. Use your existing email addresses. This way you'll be able to hit the ground running fast with inboxes which are already warmed up and ready to send campaigns. However, if you don't want the Growbots campaigns to interfere with your day-to-day work, you can create new inboxes, just make sure to:

  2. Use inboxes set up on your primary domain. Primary business domains have an established domain reputation - this way your new email account will not be starting from scratch. Thanks to this, you'll be able to start your campaigns sooner, and your messages will be more likely to reach your prospects’ inboxes. We will not need to spend the first couple of weeks warming up a new business domain to create the capacity for outbound campaigns.

  3. Use emails under the name of a high-level decision maker. Our research shows that the higher the seniority of the sender, the higher the response rates - for example, CEOs will see much higher response rates than sales reps.

  4. Make the addresses look good. First of all, it’s best to avoid using a team-based or role-based email address, for example, an email starting with sales@, marketing@, etc., as it can significantly decrease your results. It’s best to keep the address simple and just use the first and last name - you can't go wrong "firstname@domain.com", "firstletteroffirstname.lastname@domain.com" etc.

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