Before you can move to the next steps of your Outbound sales journey, take off with your campaigns and find all those warm leads, there is a little bit of preparation necessary.
First, you need to make sure that we have the right email accounts to send these campaigns from. We recommend to start the campaigns using the total of 4 email accounts:
Create 2-4 new inboxes on a brand-new domain and start warming them up already. New domains take time and patience to build their reputation, so don't use it in your campaigns just now, but you will benefit from creating it in the future. You can simply create a free, Warmbots-only account to warm up the additional inboxes there.
It's a great idea to eventually have your outbound campaigns on a completely separate domain. Once the new domain builds a strong reputation, you can expect the results to be better. Also, it's best not to use your main domain for outbound, as it may affect its reputation.
If you need our help in setting them up, please reach out to our Support Team at customers@growbots.com.(Optional) Create 2 new inboxes on another brand-new domain and start warming them up.
Having a second domain will allow you to split the outbound between two domains, and should one of them start experiencing deliverability issues - you'll be able to move the traffic to the other one.
NOTE: keep in mind that if you created a separate domain specifically for outbound, it's very important to set up a URL forwarding to your company's website. It's highly recommended, because it makes your domain more credible, which can improve deliverability.Use emails under the name of a high-level decision maker. Our research shows that the higher the seniority of the sender, the higher the response rates - for example, CEOs will see much higher response rates than sales reps.
Make the addresses look good. First of all, it’s best to avoid using a team-based or role-based email address, for example, an email starting with sales@, marketing@, etc., as it can significantly decrease your results. It’s best to keep the address simple and just use the first and last name - you can't go wrong "firstname@domain.com", "firstletteroffirstname.lastname@domain.com" etc.
Add a profile photo on your email account! It is very important now, as it makes your sender's reputation more credible, which also can have impact on the deliverability, especially if your email's provider is Google.