What does it mean to recycle prospects?
The fact that some of your prospects have received your whole campaign, but never replied to any of your messages does not necessarily mean that they are not interested in your product. There are various other reasons for the lack of contact:
maybe it was not the right time for their business,
maybe you didn't manage to grab their attention with your first messages,
maybe they didn't have time to respond or simply forgot.
That's why it's a great idea to recycle those unresponsive prospects by reaching out to them again.
Recycling within Growbots
You can do that easily using the To recycle tab - you can find it in the My contacts section, My accounts section, as well as in each of your campaigns, right above the list of prospects:
In this tab, you'll find all the prospects who have received all the messages in their campaigns, but never replied to you.
You can easily select them all and transfer them to another campaign, where you can try a different approach and different messaging.
Tips on recycling prospects
We recommend recycling unresponsive prospects at least 13 months since the previous campaign. You don't want your prospects to feel cornered by you, so 13 months is just about enough for them to "forget" your previous messages. Moreover, it may take some time for their situation to change enough for them to be interested in your offer.
If someone replied that they were interested, but they went silent afterwards and were unresponsive to the follow-up messages, it's a good idea to reach out to them towards the end of the month. For example, you can let them know that you were cleaning up your inbox and you recalled that they were interested initially, and ask them if that's still the case.
Make sure to send such campaigns in smaller batches than the main campaigns, because recycle campaigns can strain your domain reputation. Some of the prospects simply weren't interested in your offer the first time and still aren't. They will be more likely to mark your messages as SPAM, which can damage your deliverability. Hence, these recycle campaigns shouldn't dominate over your regular campaigns.
Due to the things mentioned in 3., it might also be a good idea to send recycle campaigns from a separate domain.
While creating a recycle campaign, make sure to try a different strategy and a different approach. You can try using more personalization, referring to the prospect's industry or latest updates found on their LinkedIn profile. It's also a good idea to mention your referrals, reviews and other companies you have helped with your product.